Showing posts with label commercials. Show all posts
Showing posts with label commercials. Show all posts

2012 Porsche 911: New Photo Gallery and TV Spots Plus Live Configurator



The next chapter in the Porsche 911 saga, codenamed 991, is almost upon us as the sports coupe will make its first public outing at the Frankfurt Motor Show on September 13, with sales to start this month in Germany and from February 2012 in North America.

Porsche is marking the launch of its most recognized model with what it describes as a "multimedia firework extravaganza" and which means a push of TV spots, commercials, film clips and web specials, all designed to showcase the 911's identity.

We've already shown you the first web film and now we have two more including a new 30-second TV spot (albeit in German) that combines historical film material and new pictures, and which was created entirely in CGI technology.

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Missed Opportunities Warehouse: Bizarre New Ad for Chevy Europe



In the same warehouse where the Ark of the Covenant is purportedly stored, all of the world’s missed opportunities are held in a sort of limbo, no doubt waiting for sweet release at the hands of Irina Spalko.

What you may not realise until the last twenty seconds (assuming you’re seeing this ad for the first time and didn’t look at the title of this post) is that it’s a TV commercial for Chevrolet’s European arm.

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Volkswagen Zubehör: Business Class (and Accessories) for All



In an attempt to sell more Zubehör (accessories) to its international customer base, Volkswagen’s German arm created a web campaign based around the concept of “Business class for all”.

The TV ad, which you can watch in full below, features a woman dressed in 1960s air hostess stewardess flight attendant attire and a host of accessories now available for the 2012 Volkswagen Passat.

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Cadillac Points its Guns at Ferrari with New CTS-V Coupe Ad



In many ways, General Motors luxury brand Cadillac is enjoying a renaissance these past few years.

And from what we can tell, the Detroit automaker plans to intensify its assault on the premium segment in the coming years with many new launches such as the ATS compact sedan, the ELR Coupe with extended-range electric vehicle technology and possibly, a production model inspired by the well-received Ciel study.

But before we see a new wave of Cadillacs hitting the streets, the Detroit maker is looking to tout its current portfolio with a very aggressive commerical that points its guns directly at Ferrari.

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Kia's Hamsters Are Back to "Share Some Soul" in New Ad



Kia's groovy Hamsters are back with a new commercial to promote the cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale with prices starting from $14,650 after a $750 destination and handling fee.

The commercial is set in a dark, futuristic videogame world in which the South Korean firm's rodents turn the battle between alien robots and humanoids into a dancing party under the sounds of electro-pop group LMFAO's summer hit, "Party Rock Anthem".

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Lexus Promotes 2012 GS 350 as a Driver's Car in New Video



There are two main things Lexus would like to convince consumers in the premium segment about its new 2012 GS series: a. that it's stylish, and b. that it can handle and perform like a driver's car.

Over the next few months, we'll see Lexus trying to promote these qualities through its advertising channels. For now, we have a new promotional video that attempts to highlight the latest GS 350's driving dynamics.

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2012 Toyota Camry Video Bonanza



We have covered the 2012 Toyota Camry extensively these past few weeks, from the moment we first laid our eyes on an unofficial video from the dealer presentation in Las Vegas up until today when the Japanese automaker officially revealed the car.

And now, following our detailed report on the ins and outs of the new Camry, we have a plethora of videos including a walkaround with Toyota Senior Product Education and Development Specialist David Lee who talks about the features of the mid-size sedan and a promotional clip with NASCAR driver Kyle Busch spinning the Hybrid model around Daytona.

To check them all out for yourself, just follow the break.

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Two Guys, a Toyota FJ Cruiser and Twenty-One Minutes of Australian Outback


From Toyota’s Australian arm comes this documentary-style promo for the FJ Cruiser which has recently launched Down Under. It features two Aussie blokes dumped in the outback with nothing but each other – and an FJ Cruiser – for company.

With a GPS, limited supplies and more than a few hundred kilometres between checkpoints, it’s a race against time to get back to civilization.

Just keep in mind, its twenty-one freakin’ minutes long! That’s like half an episode of Top Gear, but without the boys to entertain us along the way... Gluttons for punishment if you can watch the whole video after the jump.

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Dodge Takes a Stab on the 2011 Ford Explorer with New Durango Ads


The Chrysler Group continues to aggressively market the newcomers in its vehicle lineup with new advertisements. This time the automaker has released numerous television and online spots to tout the new generation of the Dodge Durango SUV, all of which will begin airing this week.

While you can check out all the ads in the videos after the break, we must say that four commercials captured our attention including one that refers to Ferrari to show off the Durango's leather interior, another one that depicts seven Stig-lookalikes running to get into Dodge's SUV, and two spots featuring the 2011 Ford Explorer.

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Video: Australian “Shell” Ad for the 2011 Hyundai Elantra


From Sydney ad firm Innocean Worldwide comes this neat little TV commercial for the 2011 Hyundai Elantra four-door sedan.

The ad features Hyundai’s C-segment offering sitting inside a non-descript brick building. Then, in a way that reminds the machine that Tony Stark uses to suit in and out of his Iron Man costume, a multitude of robot appendages unfold from the ceiling and begin removing pieces of the Elantra’s body to reveal a smaller car inside.

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Ad Watch: Not All Toyota Prius Drivers Are Goody Two Shoes, So Sayeth Steve Nash


NBA basketball player and point guard for the Phoenix Suns Steve Nash doesn’t take himself very seriously. He has starred in a handful of TV ads - including a few for Vitamin Water - where he generally takes the piss out of himself and the typical over-the-top sporting personalities we see so very often.

Now he’s staring in a couple of TV commercials for the third generation Toyota Prius where he proves that you don’t have to be a planet-conscious all-around-good-guy to drive the Japanese brand’s popular hybrid hatch.

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$202,000 Porsche Taxi Cab Takes Bangkok by Surprise


While New Yorkers get ready to embrace a new generation of boxy taxis like the Ford Transit Connect and the Nissan NV200, city dwellers in Bangkok, the capital city of Thailand, were introduced to a different and far more appealing form of the yellow cab: a Porsche Boxster sports car. Read more »

The Best Car Ad You’ll See Today: Volkswagen Tiguan Translator


We’ve seen more car-related ads trying to capture our attention than we can remember, but very few actually manage to pull it off like the way the Brazilian division of the BBDO advertising agency did with its “Volkswagen Tiguan: Translator” commercial.

The TV ad was created to show off the SUV’s hands free park assist system. Being that the whole point of this commercial is the element of surprise, we won’t spoil the ending by telling you what happens. Enjoy the clip after the break,

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Kanye West Beware: BMW’s 1-Series Composes its Own Music


It’s a fact that car manufacturers go to great lengths to promote their new products. Traditional means like TV and press advertising are so last year –and so is celebrity endorsement, though they are still employed by the carmakers. However, the new place to be are the social media, like Facebook, Twitter and Youtube.

BMW has gone one step further in promoting its brand-new 2012 1-Series: it has created a video clip named “check my machine” which shows the process of manufacturing the car.

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VW’s Force is Strong: German Brand Scoops 34 Awards in Cannes


Volkswagen won an amazing 34 “Lions” in the 58th International Festival of Creativity in Cannes. The German automaker, which came away with more awards than ever before (8 Golden, 14 silver and 11 Bronze), also won a “Titanium Lion” for the “Think Blue” campaign.

However, the star of the show was, of course, “The Force”, Volkswagen’s extremely successful TV ad that features a Lilliputian Darth Vader wannabe and the new Passat. This ad alone, which has been watched by over 40 million viewers on Youtube, won three awards, two Gold and one Bronze.

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Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens


Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

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“Yes we Cannes”:Chrysler’s Super Bowl ad Wins 5 Awards at French Festival


Chrysler’s TV commercial “Born of Fire”, which aired during the 2011 Super Bowl, won five awards at the 58th Cannes Lions International Festival of Creativity, where over 24,000 entries from all over the world were competing.

The commercial for the 2011 200 sedan was created by Chrysler together with advertising company Wideden+Kennedy of Portland, Oregon, and took home four “Gold Lions”, for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing, as well as a “Bronze Lion” awarded to the brand for Best Editing.

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Cake Boss Transforms Bumblebee into a 2,000-Pound Cookie Monster


VW may have made some headlines with the 2012 Beetle’s appearance on Britney Spears’ latest music video, but when it comes to product placement, the Germans are no match to General Motors.

The General’s say (or is that pay?) is so strong in the movie industry that the Detroit company was able to convince the makers of the Transformers franchise to have a 2011 Chevy Camaro play the role of Bumblebee instead of the original VW Beetle.

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MINI Takes New Coupé for a Trip Around the World in its First Promo Film


The new two-seat Coupé from MINI has just landed on the internet, but the British firm is already pushing out its new marketing campaign with the release of the first promo clip.

The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.

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Kia Reunites Joyride Characters for New 2012 Sorento Ad


Though not as successful as their music-loving hamster counterparts, Kia’s oddball cast of life-size children's characters from last year’s Joyride commercials are back for a new advertising campaign.

Muno, Sock Monkey, MR. X, the vintage robot and teddy bear will star in two new 30-second TV spots for the 2012 Sorento CUV. As with the original campaign, "Joyride 2" was created by David&Goliath, KMA's advertising agency of choice. The first commercial begins airing today and will be followed up by the second spot next month.

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