In an attempt to sell more Zubehör (accessories) to its international customer base, Volkswagen’s German arm created a web campaign based around the concept of “Business class for all”.
The TV ad, which you can watch in full below, features a woman dressed in 1960s air hostess stewardess flight attendant attire and a host of accessories now available for the 2012 Volkswagen Passat.
TAP can assume control of the car using all its active safety systems without any intervention of the driver, who simply monitors the situation.
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And while we can’t confirm the rumormill, what we can do is show you a very well executed rendering of the VW Cross Passat made by a talented reader of Autoblog.nl.
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At the final presentation for the HAVEit (Highly Automated Vehicle for Intelligent Transport) project in the Swedish city of Boras, the German car company presented the “Temporary Auto Pilot”, or TAP, a system that allows the car to semi-automatically drive itself up to speeds of 130 km/h (80 mph) on motorways, with the driver simply monitoring the vehicle.
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Built at Volkswagen’s newly inaugurated Chattanooga plant in the state of Tennessee, the Passat is available with three engine options and eight equipment levels. The starting price corresponds to the 2.5L model, which features a 170HP 2.5-liter petrol engine mated to a manual gearbox. The entry-level Passat comes equipped with automatic dual-zone climate control, Bluetooth connectivity, steering wheel audio controls and VW's no-charge three-year/36,000 mile Carefree Maintenance Program as standard.
Having garnered close to 40 million views on Youtube on VW USA’s channel alone, the German company decided to bring the TV spot to Europe, and specifically to the UK to promote the seventh generation of the Passat that went on sale in the country in January. Not surprisingly, the only thing the advertising agency changed in the ad was the car. The campaign aired on UK television today and will run for six weeks.
The tongue-in-cheek video clip duplicates most of the scenes seen in VW’s original advertisement replacing Little Darth Vader with Little Thor and the Passat with a MG Rover ZT Estate (based on the BMW Group-era Rover 75) – though the interior of the car is from an Audi model. Take a look at both Marvel’s and VW’s original adverts after the jump and tell us what you think in the comments section below.
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The first advert is about the upcoming Beetle and shows a real bug with white racing stripes acting like a car on the forest ground, while the other commercial is for the U.S.-market spec 2012 Passat and is more humorous concentrating on a child dressed up as Darth Vader. Watch them both right after the break.
The first advert is about the upcoming Beetle and shows a real bug with white racing stripes acting like a car on the forest ground, while the other commercial is for the U.S.-market spec 2012 Passat and is more humorous concentrating on a child dressed up as Darth Vader. Watch them both right after the break.
While the design may not be engaging, the car's lower sticker prices will certainly attract more buyers as the new Passat will start from around $20,000 or some $7,000 to $8,000 less than the 2011MY it replaces.
However, keep in mind that while the base 2011 Passat was offered with a modern 200HP 2.0 TFSI, the entry-level 2012MY Passat will come with VW's old 2.5-liter five-cylinder unit rated at 170HP.
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While the design may not be engaging, the car's lower sticker prices will certainly attract more buyers as the new Passat will start from around $20,000 or some $7,000 to $8,000 less than the 2011MY it replaces.
However, keep in mind that while the base 2011 Passat was offered with a modern 200HP 2.0 TFSI, the entry-level 2012MY Passat will come with VW's old 2.5-liter five-cylinder unit rated at 170HP.
Read more »
The four-door saloon model will be launched in the States in mid-August with an entry-level price in the US$20,000 range, according to the company. Final prices will be announced in March. "There is hardly any other saloon of this size (exactly 191.7 inches or 4,868 mm long) that offers such high technology and quality at a comparable price," said Volkswagen in a statement.
