MINI Takes New Coupé for a Trip Around the World in its First Promo Film

The new two-seat Coupé from MINI has just landed on the internet, but the British firm is already pushing out its new marketing campaign with the release of the first promo clip.

The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.

Read more »

MINI Officially Launches WRC Team, Unveils Countryman Racers

MINI's preparations for the brand's imminent return to the World Rally Championship have culminated with the official launch of the team less than a month ahead of its first WRC event, the Rally d'Italia Sardegna (May 5 - 8). At the company's plant in Oxford, England, the MINI WRC Team unveiled its two MINI John Cooper Works WRC cars, the driver/co-driver lineup and its plans for 2011.

Read more »

VIDEO: When in New Zealand, Beware of the Most Annoying Mini in the World

Did you ever think about adding on some harmonicas to your car's bodywork? Of course not; you don't want people in your neighborhood to vandalize your car. The folks from Mini New Zealand, however, decided to stick 300 harmonicas on a Mini Clubman, just for the sake of a marketing campaign.

Once the job was finished, they created an interactive app on the local Mini website that allows visitors to combine the different sounds from the Mini Carmonica's adventures and create their own compositions. Creative marketing or the result of boredom? Who knows, but one thing's for sure; many of you will definitely turn off the sound after the first seconds of the video below…

Read more »