Kia's Hamsters Are Back to "Share Some Soul" in New Ad

Kia's groovy Hamsters are back with a new commercial to promote the cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale with prices starting from $14,650 after a $750 destination and handling fee.

The commercial is set in a dark, futuristic videogame world in which the South Korean firm's rodents turn the battle between alien robots and humanoids into a dancing party under the sounds of electro-pop group LMFAO's summer hit, "Party Rock Anthem".

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More Powerful 2012 Kia Soul Priced from $14,650*

After the premiere of the facelifted 2012 Soul at this year's New York Auto Show in late April, it’s time for Kia to talk prices. The revised small crossover enters the new model year with some modest styling changes but more importantly, a new pair of more powerful engines hooked up to six-speed transmissions.

Pricing for the entry level Soul with the 1.6-liter engine and a manual gearbox starts at $13,900 or (*) $14,650 after a $750 destination and handling (D&H) fee, while the automatic model starts at $15,700 or $16,450 if you include D&H.

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Kia Launches Soul Hamstar Special Edition in the U.S.

The success of the popular Hamster advertising campaign that promoted the Soul in the U.S. in 2010 inspired Kia to launch a new special edition model of its boxy crossover model. Previewed by the Hamstar concept at the 2011 SEMA show, the red and black 2011 Hamstar is the sixth special edition Soul. The car sports unique exterior graphics and interior refinements, including a 315-watt audio system with pulsing speaker lights. Read more »

2012 Kia Soul Subtly Refreshed, gains New 135HP 1.6-liter and 160HP 2.0-liter Engines

Just three years into its sales run, and the Kia Soul is getting fine tuned to improve its place in the market. Set to be unveiled at the New York Auto Show alongside the all-new Rio Sedan that we told you about in our previous post, the 2012 Soul comes with a number of technology and powertrain enhancements and some subtle design updates.

The cosmetic differences on the outside are limited to the new projector headlamps with LED daytime running lights, a redesigned bonnet, restyled front and rear bumpers, plus the new LED tail lamps. Inside, Kia updated its audio offerings and added the new ‘UVO’ in-car hands-free communication and infotainment system. There’s also a new Premium Package with heated front seats, leather seat trim, automatic climate control, and a navigation system.

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Kia Confirms 2012 Rio Sedan and Hatch, and 2012 Soul Facelift for New York Show

In a move that shows Kia has no intention of letting the momentum it has gained with the launch of seven new products in the past two years fade away, the South Korean automaker confirmed today the world premiere of two new models at the rapidly approaching New York Auto Show (April 22 – May 1).

The first global debut concerns the four-door sedan version of the 2012 Kia Rio, which was unwrapped in hatchback form at the Geneva Salon in March. The 2012 Rio sedan will be joined by the North American debut of the Rio5 hatchback.

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