Lexus LFA Nürburgring Edition Posts a 7:14" Lap Time Around the 'Ring

It takes a lot of confidence to name a special edition of your car after the most demanding and famous circuit in the world. Even if said car is not some run-of-mill model, but a limited edition supercar. Enter the world of the LFA Nürburgring Edition, a track-oriented, hardcore version of the already awesome V10-powered Lexus supercar.

According to Tweets from Lexus Europe, the LFA lapped the Nordschleife in 7 minutes and 14 seconds making it the fourth fastest production car on the 'Ring (according to Wikipedia's record book).

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Lexus Promotes 2012 GS 350 as a Driver's Car in New Video

There are two main things Lexus would like to convince consumers in the premium segment about its new 2012 GS series: a. that it's stylish, and b. that it can handle and perform like a driver's car.

Over the next few months, we'll see Lexus trying to promote these qualities through its advertising channels. For now, we have a new promotional video that attempts to highlight the latest GS 350's driving dynamics.

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Video Presentations of the 2013 Lexus GS and Infiniti JX Showcar

Leaving aside the elegant Cadillac Ciel which is a pure design study (for now), the big production stars of this year's edition of the Pebble Beach Concours d’Elegance festival in Monterey, California, are the 2013 Lexus GS 350 and the production-ready Infiniti JX showcar.

We have already presented both cars in detail but we now have video footage from the presentation events that took place on Thursday evening ahead of the Pebble Beach Concours d'Elegance, and which you can watch right after the break.

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2013 Lexus GS Officially Unveiled at the Pebble Beach Festival [47 Photos + Video]

Time is up for Lexus to pull the wraps off the third-generation GS luxury sedan that made its first outing today at the Pebble Beach Concours d’Elegance in California.

Based on the LF-Gh concept we saw in New York, the new GS features much bolder lines that its predecessor. Key highlights include a prominent trapezoidal grille that the company says will be a trademark of all future models, deep-set headlamps with L-shaped LED daytime running lights and an aerodynamic body that brings to mind the smaller IS.

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2013 Lexus GS: Teaser Shot Plus First Drive Videos from MT and R&T

Precisely two weeks remain for the official presentation of the all-new 2013 Lexus GS 350 on Thursday, August 18th at the Pebble Beach Concours d’Elegance, and the Japanese automaker decided it's time to enter the teaser photo game with the release of a single, partially blacked out image of the mid-size luxury sedan.

There's not much to say about the Lexus sedan from the photo other than that it looks a lot like the LF-Gh Hybrid concept we saw at this year's New York Auto Show.

For those of you that would like to see a bit more of the new GS than what Lexus has to offer, hit the break to watch the first test drive videos of the car by U.S. magazines Motor Trend and Road & Track.

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New Video and Photos of All-New 2013 Lexus GS from European Presentation

Being that Toyota wants Lexus to compete against its German rivals not only in North America, but all over the world, along with the U.S. test drive event of the 2013MY GS in California, the Japanese automaker also coordinated a similar happening for European media at a proving ground in Belgium.

The journalists were invited to drive heavily disguised versions of pre-production 2013 Lexus GS models while the company's Chief Engineer, Yoshihiko Kanamori, was in attendance from Japan to gather feedback from the participants.

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Video: Motor Trend Drifts the Lexus LFA

Lexus’ first supercar, the LFA, looks more sinister than Darth Vader himself – especially in black. But it is indeed a very rare piece, which shouldn’t come to as a surprise considering that only 500 examples will be built each priced at a hefty $375,000. Read more »

VIDEO: Lexus LF-A Nurburgring Edition Laps the Nordschleife in 7:22.85

A Carscoop reader from Japan tipped us off about this video showing the new Lexus LF-A Nurburgring Edition (or at least that’s what the Youtube poster claims we’re seeing here) lapping the famous Nordschleife circuit in 7 minutes and 22.85 seconds. The poster videotaped the run from a video screen set beside the LF-A Nurburgring Edition.

According to the person who shot the clip, Lexus raced the car just before this past weekend’s 24-hour Nurburgring endurance race kicked off.

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Lexus Builds one-off Landaulet LS 600h for Monaco Royal Wedding [with Video]

Whatever your opinion of royal families, you can’t deny that they know a thing or two about spectacular weddings, as evidenced recently by the huge viewership of the Prince William-Kate Middleton tie-up.

Now, another European royal is about to tie the knot: on July 2, Prince Albert of Monaco will stand on the altar besides Carlene Wittstock and exchange vows for richer or poorer (just saying...), better or worse etc.

And Lexus is the one providing the newlyweds’ transportation by building a one-off version of its top of the range LS 600h limo. This version, which has been engineered by Belgian coachbuilder Carat Duchatelet and took over 2,000 hours to complete, is a Landaulet.

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VIDEO: Lexus LFA Wows the Crowds at Tokyo Drift Event

A bespoke sports car priced over than $370,000 and of which only 500 will be produced worldwide, isn’t something you normally expect to see at a drift event. But in the Land of the Rising Sun, everything goes when it comes to burning tires and wowing crowds.

Making its appearance on the sidelines of the 2011 D1 Grand Prix Tokyo drift was this stock Lexus LFA, which you can enjoy in action in the video that follows after the break.

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Ad Watch: Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different. Read more »

Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market. Read more »

Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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A Detailed Video Look at Lexus’ New LF-Gh Hybrid Sport Saloon Concept

One of the star attractions of next week’s 2011 New York International Auto Show will be a new concept model from Lexus called the LF-Gh Hybrid. We’ve already brought you the first details and photos on the sedan study, but now we’ve got official footage of the LF-Gh. Those of you looking to catch a glimpse of the concept model on the move will have to skip through towards the end of the 7-minute long clip. Read more »

Lexus Owner Recreates Epic LS400 “Champagne Glass” Ad from the 1980s

In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.”

It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?

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VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

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VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

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