Vacs From The Sea by Electrolux

Vacs From The Sea is an initiative of  Electrolux to raise awareness of the huge amount of plastic waste in the oceans by deploying teams to collect some of it and turn it into a series of vacuums.

Designers produced units that contain 70 percent recycled materials found in 5 oceans. The one-off designs will be used to promote ocean clean-up efforts.

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3D Illusion To Slow Down Traffic

Preventable, BCAA Traffic Safety Foundation, and the District of West Vancouver have launched a 3D illusion geared to make drivers slow down at high-risk intersections.

An optical illusion of a little girl chasing a ball has been installed.
The 3D illusion rises up gradually from about 100 feet away and fades away by the time a driver approaches.

Warning signs leading up to the illusion were installed to prepare drivers.
The goal is to draw attention to the risk of children running onto the road.

More info here.

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Are You Obsessed About The Right Things?

An insanely creative advertising campaign for the Breast Cancer Foundation.

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios

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A Cleaner Future

To raise awareness about clean energy, you can spill on any website with this online app from A Cleaner Future!

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Write The Chinese Government To End Torture

An Amnesty International ambient piece created to raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions.

Translation of text on ambient:

1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china [tentative URL]

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Change Your Routine

Change Your Routine is a campaign created by DM9DDB for Cia Athletica. The campaign aims to urge people to replace hours in front of the computer or TV with physical activities.

The result was a series of handmade posters of disassembled electronics that illustrate athletes in action. Computers, for example, formed a boxer. TVs became a weightlifter...and so on.

You can see more details of how the illustrations were made here.

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Tom Gauld on Diet Coke

Comic artist Tom Gauld has produced some rather lovely work for a new series of cans for Diet Coke...

The limited edition cans are designed to raise awareness of The Heart Truth, the women's heart health program. Gauld also helped create a series of animations for the campaign, two of which can be viewed here.

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Bite Silverware

Mark A. Reigelman II has designed this Bite silverware in an effort to help raise awareness of worldwide epidemics such as starvation and obesity.

He explains “each day millions of individuals lay in hunger while millions more are wastefully overeating. This set of ‘bitten’ silverware highlights the daunting reality of both worldly plagues.”

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Derek Bowers ‘Safe Sex’ Campaign

Charged with developing an interesting campaign for the U.K.’s National Health Service, graphic designer Derek Bowers developed a visually stimulating ad series themed around alcohol labeling. The concept being that sexually transmitted diseases are often the consequence of ill-informed decisions made while under the influence.

The resulting designs are both visually stimulating and informative, if not even a little humorous. Through using the inherent recognition individuals have for these infamous brands and combining it with educational content, Bowers' designs succeed in making this information a product worth consuming.

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WWF Popsicle Sticks

Eric Cai Shi Wei has designed popsicle sticks in the shape of endangered animals to raise awareness for the WWF China.

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WWF Sponsored Polar Bear Ice Sculpture

Melting polar bear ice sculpture created by artist Mark Coreth was presented last week in Copenhagen and is sponsored by WWF to create an awareness on the human impact on the climate. As it melts, the skeleton appears.

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UNICEF Toy Soldiers

A smart campaign for UNICEF to raise awareness about the so many child soldiers in Africa who are forced to fight unwillingly for cause they don't understand. The toy soldiers are actually children, some of wich are playing around in the midst of all that they are going through.

The package went to UNICEF supporter mailing lists and potential sponsors.
By Y & R Johannesburg.

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Recycling Awareness Ribbons

By Swiss designer Mayari. The ribbons are made from used beverage cartons.

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'Melting Men' by Nele Azavedo

Brazilian artist Nele Azevedo, carved 1,000 figures out of ice and placed them on the steps of the concert hall in berlin's gendarmenmarkt square. With temperatures of 23 degress celsius, the ice figures began melting within half an hour.

The project entitled 'Melting Men' was meant to bring awareness to the World Wildlife Fund's warning, that melting ice could cause sea-levels to rise more than

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Power To The Poster : Micah Max

Designed as a part of the Power To The Poster project held to raise awareness to issues that poster makers are passionate about.

"Instead of blood for oil, immigration, or healthcare, I chose to try and create something that deals with interpersonal awareness. Want to give or get some forgiveness? Tear off a tab and make it happen."

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I Park Like An Idiot

Ive been getting my share of driving nightmares so heres another post about the subject: parking.
I Park Like An Idiot is a project that features all kinds of really stupidly parked vehicles on its website. The team made some stickers that are for up for sale here.Whenever you spot any car that seems "off" to you, then all u have to do is tag the car with a bright yellow "I Park Like An Idiot" sticker! Hmmm...I think I should start something like that here in Lebanon. Just imagine all that yellow all over the streets?!!!Woohoo!


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