Art For Aidan

Aidan is five years old and undergoing chemothereapy. He also draws great monsters. Help pay his medical bills by buying his artwork at Etsy.


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Are You Obsessed About The Right Things?

An insanely creative advertising campaign for the Breast Cancer Foundation.

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios

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Our Skin Never Forgets

A campaign against skin cancer by the Swiss Cancer Foundation.
Mannequins on display at public swimming pools are covered with sticky reminders notes dramatically illustrating the threatening capacity of our skin.

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Sealed With A Cure

Last week, we've all witnessed cause-related marketing efforts to support the fight against breast cancer. Some were better than others while other pink painted products were just another way to profit from the suffering of others.

Purple Lab however, have managed to brand themselves to work with the cause. They launched their lip gloss Sealed With A Cure line in partnership with Triple Negative Breast Cancer Foundation.

"Not only do part of the proceeds from the lip gloss go towards helping find a cure, each lipstick is named after a victim of the disease (the first one is called Nancy) and comes with a note telling the person’s story.

It’s a good reminder that breast cancer victims aren’t just a statistic. It’s also clever that the lip gloss is formulated to enhance wellness – it’s packed with echinacea as well as vitamins E and C. I was also interested to find that it’s also scented with vanilla – the scent that supposedly fights depression."

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