Showing posts with label corporate identity. Show all posts
Showing posts with label corporate identity. Show all posts

Minimalist TV Show Posters












By art director, Albert Exergian who uses an iconic symbol from each show to represent its identity or theme in the most minimalist way possible.

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Hilton Hotels Unveil New Name And Logo



This past week Hilton Worldwide (formerly Hilton Hotels Corporation) unveiled its new corporate name and logo designed by Landor.

"With the addition of the word 'worldwide' the new logo unites all members of the organization across all parts of the globe with one shared vision for success. The platinum and gold stylized H evokes quality, stature and the richness of Hilton’s heritage. The two halves are reflective, which are a reminder of the company’s storied past and vibrant future, and the open curves are welcoming, symbolizing the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed."

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IKEA Switches To Verdana, Everybody Goes Insane!




So, apparently, IKEA switched from Futura to Verdana. Why? Here's their official answer from Typophile:

"IKEA abandons 50 years of Futura and Century Schoolbook for… Verdana.
In an interview with swedish design magazine CAP&DESIGN the reason for the change is to be able to use the same font in all countries, including asian countries. Also they want to be able to give the same visual impression both in print and the web."


Following the change, people go crazy about the whole issue. There is a petition to "ask IKEA to get rid of Verdana" , a facebook group was also created, and everybody is complaining about it on Twitter. Even Time magazine wrote an article about it.

Take a chill pill guys. Its not that big a deal! I think there are more important issue to worry about!!!!

So Fadi, hows the situation there in sweden, home of the retailer giant?

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