Stihl Landscapes The Wall Street Journal

This was done a while back but they're awesome and definitely worth the post!
Its an ad for Stihl leaf blowers, chainsaws and weed whackers by Boston agency Winsper.

To promote their yard equipment, they appear to hack, trim and blow newsprint off pages of The Wall Street Journal.

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Tell Brands What You Think Of Them On Brandkarma

Brandkarma is a new website that aims to "help everyone make better brand choices and influence brand behaviour for good"...

Launched as a personal project by Publicis Mojo's Craig Davis, the website feeds in news stories about brands but essentially relies on the input of its users to rate how well brands are performing. Rankings from the perspectives of the customers of the company, employees, suppliers, investors, and of how the brand is performing environmentally are all featured.

These ratings (called 'doos' on the website) are then represented by 'karma flowers', offering a quick visual of what people are saying about each brand (Febreze's karma flower shown top). More detailed comments and news can then be read and shared with others via Facebook and Twitter etc. As users engage with the site they are also rewarded by travelling up a 'doo' ranking system.

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IKEA Switches To Verdana, Everybody Goes Insane!

So, apparently, IKEA switched from Futura to Verdana. Why? Here's their official answer from Typophile:

"IKEA abandons 50 years of Futura and Century Schoolbook for… Verdana.
In an interview with swedish design magazine CAP&DESIGN the reason for the change is to be able to use the same font in all countries, including asian countries. Also they want to be able to give the same visual impression both in print and the web."

Following the change, people go crazy about the whole issue. There is a petition to "ask IKEA to get rid of Verdana" , a facebook group was also created, and everybody is complaining about it on Twitter. Even Time magazine wrote an article about it.

Take a chill pill guys. Its not that big a deal! I think there are more important issue to worry about!!!!

So Fadi, hows the situation there in sweden, home of the retailer giant?

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