Rethink: De-branding Cigarette Packs

A move intended to subvert the alluring brands of tobacco giants and make smoking less attractive, London-based consultancy Build created these satirical yet serious visualisations of how a packet of 20's might look if the branding were to be stripped away. The project is entitled "Rethink".

Interesting alternatives to the "Smoking Kills" warnings are included; giving smokers some serious insights into how much time each pack smoked will rob them of, and making a feature of the terrifyingly long list of ingredients that go into each pack.

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Minimalist Packaging

An interesting initiative by Antrepo Design who redesigned the packaging of several brands in more minimalistic approach.

Some of them work...

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Logo Tourist: Paris

Tour Eiffel

Notre Dame Church

Arc De Triomphe

Place De La Concorde

Louvre

La Grande Arche

Pantheon

Moulin Rouge

Sacre Coeur

Paris

Logo Tourist presents an art project by Risto-Jussi Isopahkala. Logotourist mixes iconic landmarks and commercial logos. It features logos from the hundred most valuable brands.

I thought this would be quite an appropriate post since I finally RECEIVED MY STUDENT VISA and will be HEADING TO PARIS next month!!!Woohoo!!!

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Lolli-POP

A while back, I posted about designer lollipops; brand logos shaped into actual edible candy.

These lollipops are the latest conceptual still life project by Italian born photographer Massimo Gammacurta. Each piece is a real Lollipop sculpture that is handcrafted by Massimo Gammacurta with real hard ball candy. His lollies are edible icons.

Now, the photographer's lollies are presented in a new book.

Massimo Gammacurta and Visionairs Gallery present: Lolli-POP, the lollipops show.

Buy the book here.


Book presentation and solo exhibition, Paris may 18 to june 7
Visionairs Gallery, Rue des Carmes 14, 75005 Paris – France
T +[0|1 42 61 15 15
Opening May 18th, 6pm

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Tell Brands What You Think Of Them On Brandkarma

Brandkarma is a new website that aims to "help everyone make better brand choices and influence brand behaviour for good"...

Launched as a personal project by Publicis Mojo's Craig Davis, the website feeds in news stories about brands but essentially relies on the input of its users to rate how well brands are performing. Rankings from the perspectives of the customers of the company, employees, suppliers, investors, and of how the brand is performing environmentally are all featured.

These ratings (called 'doos' on the website) are then represented by 'karma flowers', offering a quick visual of what people are saying about each brand (Febreze's karma flower shown top). More detailed comments and news can then be read and shared with others via Facebook and Twitter etc. As users engage with the site they are also rewarded by travelling up a 'doo' ranking system.

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Kotik: Jewelry Made From Packaging

Kotik Design launches their online store of unique packaging based jewelry.

"We collect mostly metal items, especially beverages and caps different places and cultures. We select them and handle them with care, delicately polishing them from the dust of the road, molding them to create as unique pieces of jewelry-as precious metals."

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Logorama Wins Oscar – A Victory For Corporate Logos!!

Among the Oscar winners was the award for “Best Short Animation Film” earned by “Logorama”. The 16 minute short film based on corporate logos took over six-years to produce.

Logorama Cast and Crew:

The film, directed by the trio, François Alaux, Hervé de Crécy and Ludovic Houplain, is a 16-minute movie and revolves around the adventures of two cops (Michelin Men) who are in pursuit of an armed criminal (Ronald McDonald ) through Los Angeles style city filled with famous logo designs.

Never has a film depicted all characters and items through real-life famous logo designs featuring around 3000 corporate logo designs. Famous corporate logos like the Pringles, Sega, Dominos, Pizza Hut and McDonald’s logo designs are seen in the movie.

Check out the trailer.

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Derek Bowers ‘Safe Sex’ Campaign

Charged with developing an interesting campaign for the U.K.’s National Health Service, graphic designer Derek Bowers developed a visually stimulating ad series themed around alcohol labeling. The concept being that sexually transmitted diseases are often the consequence of ill-informed decisions made while under the influence.

The resulting designs are both visually stimulating and informative, if not even a little humorous. Through using the inherent recognition individuals have for these infamous brands and combining it with educational content, Bowers' designs succeed in making this information a product worth consuming.

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McFancy

"McFancy is an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks."

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Animal Based Logo Marks Sweater

Designer Karl Grandin takes 180 animal-based logo marks and compiles them into a pattern which is then made into a lovely sweater!

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Save Your Logo

Cats, deer, monkeys, bats, birds…a variety of species can be found on many of the world’s most recognizable logos. Save Your Logo is a global initiative aimed at these brands as a way to give back to their beloved creatures.

"Backed by the Global Environmental Facility (GEF), the World Bank, and the International Union for Conservation of Nature (IUCN), the French-based Save Your Logo was founded to support the biodiversity of the plants and animals represented on logos across the world. The initiative also focuses on education and community engagement in efforts to help preserve a healthy planet.

Clothing company Lacoste, whose iconic crocodile logo has adorned tennis shirts for over 80 years, is one of the first companies to embrace the initiative. The brand will actively support projects selected by the program to “safeguard or protect endangered crocodile, alligator, caiman or gavial species, whose loss would jeopardize the biological balance of their natural habitats.”

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