Charged with developing an interesting campaign for the U.K.’s National Health Service, graphic designer
Derek Bowers developed a visually stimulating ad series themed around alcohol labeling. The concept being that sexually transmitted diseases are often the consequence of ill-informed decisions made while under the influence.
The resulting designs are both visually stimulating and informative, if not even a little humorous. Through using the inherent recognition individuals have for these infamous brands and combining it with educational content, Bowers' designs succeed in making this information a product worth consuming.
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