Rethink: De-branding Cigarette Packs

A move intended to subvert the alluring brands of tobacco giants and make smoking less attractive, London-based consultancy Build created these satirical yet serious visualisations of how a packet of 20's might look if the branding were to be stripped away. The project is entitled "Rethink".

Interesting alternatives to the "Smoking Kills" warnings are included; giving smokers some serious insights into how much time each pack smoked will rob them of, and making a feature of the terrifyingly long list of ingredients that go into each pack.

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Stereotype by Daizi Zheng

This project is designed by Chinese designer Daizi. It is a range of healthy snacks packaged to look like drugs and junk food, including these blueberries in a blister pack.

Called Stereotype, the project includes carrot sticks packaged like cigarettes and celery sticks in a french fry carton.


Here’s some more information from Daizi Zheng:

"Stereotype is about helping people eat more healthier through their everyday habits.
According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases.

The series of food packaging were created from the observations on personal behaviors.
Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects.

By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life."

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Cool Socks by AshiDashi

Pencil!!!




Notebook!!!




Kick the Habit-Cigarettes socks!!!


For more visit the AshiDashi website.

Fire Bucket Ashtray

If you haven't heard of SUCK UK, you should visit www.suck.uk.com
They have some of the coolest stuff ever and I recently found out that Virgin here in Beirut has some of their products.
This retro mini fire-bucket ashtray is definitely one of my favourites. Also available at Virgin.