A move intended to subvert the alluring brands of tobacco giants and make smoking less attractive, London-based consultancy Build created these satirical yet serious visualisations of how a packet of 20's might look if the branding were to be stripped away. The project is entitled "Rethink".
Interesting alternatives to the "Smoking Kills" warnings are included; giving smokers some serious insights into how much time each pack smoked will rob them of, and making a feature of the terrifyingly long list of ingredients that go into each pack.
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