Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Lolli-POP



A while back, I posted about designer lollipops; brand logos shaped into actual edible candy.

These lollipops are the latest conceptual still life project by Italian born photographer Massimo Gammacurta. Each piece is a real Lollipop sculpture that is handcrafted by Massimo Gammacurta with real hard ball candy. His lollies are edible icons.

Now, the photographer's lollies are presented in a new book.

Massimo Gammacurta and Visionairs Gallery present: Lolli-POP, the lollipops show.

Buy the book here.


Book presentation and solo exhibition, Paris may 18 to june 7
Visionairs Gallery, Rue des Carmes 14, 75005 Paris – France
T +[0|1 42 61 15 15
Opening May 18th, 6pm

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Levi’s x Opening Ceremony

An incredible collaboration ~ Levi’s x Opening Ceremony and design collective, CITIZEN:Citizen.

If you’ve been wandering around San Francisco lately, you may have noticed a lot of colorful mummified mannequins and objects around the city. Possibly accompanied by colorful posters that are large fabric swatches. If you’re really lucky, perhaps a mini of these swatches even arrived in your mail ~ in the form of one of the VIP Tickets to Levi’s x Opening Ceremony Launch Party!

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IKEA's Brilliant Facebook Campaign


Here's the story.

IKEA opened a new store in Malmo, Sweden and didn't have a lot of money to advertise about it or let people know about it. So they hired a small advertising agency called Forsman and Bodenfors to create a special launch campaign.

Now, what the agency did was that it created a Facebook profile for the store manager, Gordon Gustavsson. and over a period of 2 weeks, it uploaded images from IKEA showrooms to his Facebook photo album. Then they announced that the first person to tag their name to a product in the pictures, won it.

Before you knew it, word got out and thousands of Swedes were begging for more pictures so they could tag themselves a new sofa, a new bed etc. At this point, thousands of Swedes, were spreading pictures of IKEA showrooms all around their profile pages!

Genius!

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