A World of Color Chips

A new fully integrated marketing campaign by McKinney Agency for Sherwin Williams paint stores celebrates a world made entirely of color chips.

The launch effort consists of three tv commercials, four print ads, online advertising, an iPhone app and an interactive Color Visualizer.

The four print ads feature original color-chip sculptures created by paper artist Matthew Sporzynski, who is the owner of New York's Couturier de Cardboard Inc.

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GAP Upside Down Store

"Shopping turned on its head" isn't just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.

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Erin Fortes ‘Sunshine Enema’ Marketing Package

"The most interesting, and humorous, aspect of the design is undoubtedly the enema shaped memory stick that contains the band’s demos; a design feature that when combined with its ‘pill bottle’ container, demonstrates the creative heft integrated into this offering."

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Sealed With A Cure

Last week, we've all witnessed cause-related marketing efforts to support the fight against breast cancer. Some were better than others while other pink painted products were just another way to profit from the suffering of others.

Purple Lab however, have managed to brand themselves to work with the cause. They launched their lip gloss Sealed With A Cure line in partnership with Triple Negative Breast Cancer Foundation.

"Not only do part of the proceeds from the lip gloss go towards helping find a cure, each lipstick is named after a victim of the disease (the first one is called Nancy) and comes with a note telling the person’s story.

It’s a good reminder that breast cancer victims aren’t just a statistic. It’s also clever that the lip gloss is formulated to enhance wellness – it’s packed with echinacea as well as vitamins E and C. I was also interested to find that it’s also scented with vanilla – the scent that supposedly fights depression."

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Powered by Duracell?!

Duracell Battery energy drink. An interesting way to expand the market for battery companies...something they haven't done before. What took them so long?

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Design is....

Design is 70% dealing with people, 3% the idea, 2% selling the idea, 2% the brief, 2% being pig headed, 1% printing, 3% eye for detail, 6% invoices, 2% coffee, 7% tracking, 1% warm glow, 6% panic, 1% 4am, 6% staring, 2% checking, 1% letting go, 8% keeping hold, 7% estimates, 3% checking, 4% proofs, 1% colour, 9% understanding, 4% marketing, 1% checking, 8% beach ball, 5% mice, 3% keynotes, 4% persuasion, 2% bragging, 5% smiling, 2% knowing when to stop. - Duane King

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