Are You Obsessed About The Right Things?

An insanely creative advertising campaign for the Breast Cancer Foundation.

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios

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Our Skin Never Forgets

A campaign against skin cancer by the Swiss Cancer Foundation.
Mannequins on display at public swimming pools are covered with sticky reminders notes dramatically illustrating the threatening capacity of our skin.

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Cardboard Box Bedding

Its called Le Clochard quilt cover. The idea is to "sleep under a cardboard box so a homeless young person doesn’t have to".
SZN, a foundation for homeless people in the Netherlands was selling these beddings to fund housing projects, help young people find work and continue their education.
Check it out here.