A clever ambient by BBDO to encourage drivers of other car brands to visit the Mercedes Benz dealership in Stuttgart during one of its "test drive weeks"
Designer Jamie Wieck gives chocolate-giving an update with this clever idea: printable chocolates. The individual chocolate “pegs” can be arranged in a box to form a word or short message that is printed on the top inside of the box (thanks to chocolates with a low melting point which allows the chocolate to melt even in room temperature). Unfortunately, it’s only concept, but hopefully something like this gets mass production.
The Lili Lite Bookshelf Lamp acts as a bookshelf, reading light and bookmark, all in one clever design. When you place an open book on the shelf the reading light turns off, and it turns on again the next time you pick it back up.