Over the next few months, we'll see Lexus trying to promote these qualities through its advertising channels. For now, we have a new promotional video that attempts to highlight the latest GS 350's driving dynamics.
We have already presented both cars in detail but we now have video footage from the presentation events that took place on Thursday evening ahead of the Pebble Beach Concours d'Elegance, and which you can watch right after the break.
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Based on the LF-Gh concept we saw in New York, the new GS features much bolder lines that its predecessor. Key highlights include a prominent trapezoidal grille that the company says will be a trademark of all future models, deep-set headlamps with L-shaped LED daytime running lights and an aerodynamic body that brings to mind the smaller IS.
Essentially, the only parts of the 2013 GS that are covered are the front and rear Lexus logos. The car pictured here sports the GS 350 AWD badge at the rear, which means it is equipped with a 3.5-liter V6 petrol engine mated to a six-speed automatic transmission that transfers power to all four wheels.
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Lexus has been thoroughly testing the next generation of its mid-size premium sedan on both sides of the Atlantic, and it has also introduced the car to select media outlets for a first drive.
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There's not much to say about the Lexus sedan from the photo other than that it looks a lot like the LF-Gh Hybrid concept we saw at this year's New York Auto Show.
For those of you that would like to see a bit more of the new GS than what Lexus has to offer, hit the break to watch the first test drive videos of the car by U.S. magazines Motor Trend and Road & Track.
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The journalists were invited to drive heavily disguised versions of pre-production 2013 Lexus GS models while the company's Chief Engineer, Yoshihiko Kanamori, was in attendance from Japan to gather feedback from the participants.
Invitees include names like Car&Driver, Autoweek and Motor Trend. Naturally, the exterior of the pre-production test cars were bagged in plastic, but their interiors were largely free of camouflage (see links below for photos) revealing an edgier LF-A-esque design with lots of stitched leather on the dashboard and a gigantic 12.3-inch information screen above the center console.
Lexus teased the new GS with the LF-Gh Hybrid concept study at the New York Auto Show in April.
"Our customers have been waiting for a new GS that's more intense in every way," commented Mark Templin, Lexus group vice president and general manager. "They'll soon discover this GS was well worth the wait."
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Naturally, the Lexus GS prototype is covered in plenty of camouflage but not to the point that it discloses its styling similarities to the LF-Gh study.
Aside from the body proportions, details like the protruding side sills, the high rising belt line, the “dotted” LEDs and large grille up front, and even the alloy wheel designs, appear remarkably faithful to the concept.
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Even though Toyota’s luxury division won’t say it, the LF-Gh’s also hints at a replacement for the GS given the proximity in size between the two models as the concept measures 192.5-in. long, 73.6-in. wide, 57.1-in. tall while riding on a 112.2-in long wheelbase. In comparison, the current GS is 190.7-in long, 71.7-in. wide, 56.1-in tall and rides on the same 112.2-in long wheelbase.
Lexus says that through this exercise, it redefines its L-Finesse design philosophy, which debuted in 2001, adding that it represents a bolder styling that “unites hard and soft; and energetic and soothing elements”. Needless to say, the LF-Gh has borrowed many styling elements from Lexus’ first supercar, the LF-A, including the body surfaces as well as the shape of the tail lamps, headlights and front grille.
This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
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This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
Read more »
