VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

Read more »

VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad

In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

Read more »

Toyota Settled an “Unintended Acceleration” Lawsuit with US$10 Million

The families of four people killed in an accident allegedly caused by the now infamous “unintended acceleration” throttle-gate, sued Toyota earlier this year and reached a settlement in September. At the time, the amount was not made public, but now, the Los Angeles Times is reporting that a lawyer representing Bob Baker Lexus of San Diego, California, a defendant in the case, has revealed that the Japanese maker agreed to pay US $10 million. Read more »

Toyota Settled an “Unintended Acceleration” Lawsuit with US$10 Million

The families of four people killed in an accident allegedly caused by the now infamous “unintended acceleration” throttle-gate, sued Toyota earlier this year and reached a settlement in September. At the time, the amount was not made public, but now, the Los Angeles Times is reporting that a lawyer representing Bob Baker Lexus of San Diego, California, a defendant in the case, has revealed that the Japanese maker agreed to pay US $10 million. Read more »