Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall

Unlike Bentley, Lamborghini, Ferrari and Rolls-Royce – who are owned by highly successful mainstream brands Volkswagen, Audi, Fiat and BMW respectively – specialist manufacturers such as Aston Martin have a hard time in the market.

Whereas a company like Mercedes-Benz can afford to spend €5 billion (US$7.1 billion) in one year on research and development, the Gaydon-based manufacturer of performance/luxury coupes is planning its next models on the eight-year-old platform that first underpinned the DB9 coupe in 2003!

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Aston Martin’s One-77 Supercar Filmed on the Streets of London

There are very few cars in this world that can stir our imagination just by looking at them parked on the road, and this is one of them. We’re talking about the top dog in Aston Martin’s current lineup, the One-77 supercar, which was filmed here on the streets of London as it was being started up and ready to launch, by a Youtube user. It’s always great to see a rare supercar being used on the road instead of spending its life in a garage as a centerpiece.

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Find of the Day: Aston Martin One-77 up for Sale in Dubai

If there’s one place in the world you’re sure to find the rarest and most exotic supercars up for grabs, it is Dubai, the jewel of the United Arab Emirates. And it is here that we find one of the most talked about hypercars, the Aston Martin One-77, being offered up for sale by luxury car dealer Alain Class Motors.

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