Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall

Unlike Bentley, Lamborghini, Ferrari and Rolls-Royce – who are owned by highly successful mainstream brands Volkswagen, Audi, Fiat and BMW respectively – specialist manufacturers such as Aston Martin have a hard time in the market.

Whereas a company like Mercedes-Benz can afford to spend €5 billion (US$7.1 billion) in one year on research and development, the Gaydon-based manufacturer of performance/luxury coupes is planning its next models on the eight-year-old platform that first underpinned the DB9 coupe in 2003!

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Anderson Germany’s Evil Looking Aston Martin DBS

It’s nearly universally agreed that the Aston Martin DBS has one of the most elegant designs in the supercar segment, but that doesn’t mean there’s no room for improvement - especially when it’s tastefully done. Anderson Germany’s new package for the DBS falls into that category with the tuner playing around with the black and red color theme inside and out.

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