Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall

Unlike Bentley, Lamborghini, Ferrari and Rolls-Royce – who are owned by highly successful mainstream brands Volkswagen, Audi, Fiat and BMW respectively – specialist manufacturers such as Aston Martin have a hard time in the market.

Whereas a company like Mercedes-Benz can afford to spend €5 billion (US$7.1 billion) in one year on research and development, the Gaydon-based manufacturer of performance/luxury coupes is planning its next models on the eight-year-old platform that first underpinned the DB9 coupe in 2003!

Read more »

Aston Martin Adds Three New Special Edition Models to DB9 Line-Up

A new trio of new DB9 offerings are joining the Aston Martin line-up, in what can only be described as a tailor-fit sports car bonanza. The three models are named “Carbon Black”, “Quantum Silver” and “Morning Frost”, and can be had in coupe or convertible flavor.

Read more »

Aston Martin Adds Three New Special Edition Models to DB9 Line-Up

A new trio of new DB9 offerings are joining the Aston Martin line-up, in what can only be described as a tailor-fit sports car bonanza. The three models are named “Carbon Black”, “Quantum Silver” and “Morning Frost”, and can be had in coupe or convertible flavor.

Read more »