World Leaders Apologise From The Future

An advertising campaign commissioned by Greenpeace and revealed in and around Copenhagen to accompany the 15th United Nations Climate Change Conference that takes place in the city next week.

Th ads feature world leaders like Obama (USA), Nicolas Sarkozy (France), Gordon Brown, (UK), Stephen Harper (Canada) and Luiz Inacio Lula da Silva (Brazil)...apologizing from the future.

"It's an apology from the future aimed at putting pressure on - and just maybe making these world leaders think twice about the consequences of their action or inaction now," explains the writer of the ads Toby Cotton of new agency Arc Communications.

"The brief from Greenpeace International was simple," he continues, "to put pressure on world leaders to create a fair and binding agreement at Copenhagen."

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Coca Cola: Peace One Day

A limited edition Coca-Cola can to support Peace Day:

"Basically for the first time in the history of Coca-Cola, they have created a unique charity can, on behalf of Peace One Day which is a charity that Jude Law, Annie Lennox and Lenny Kravitz are the main ambassadors for.

Peace One Day is a global charity that has a fixed calendar day called Peace Day which takes place on the 21st September, a day supported by the UN that promotes global ceasefire and non-violence around the world. The idea of the day is to promote peace around the world whilst undertaking life-saving activities, it is also an opportunity for individuals - particularly young people - to become involved in the peace process. Just to give you an idea of the good work they do in 2008 they vaccinated 1.8 million children against polio in Afghanistan.

To raise awareness, 1.1 million 330ml Coca-Cola cans with the Peace One Day logo and 'what will you do' pledge on will be on sale from September encouraging people to think about what they will do on Peace Day."

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