The Human Body As Subway Map

Systems of the human body depicted as a subway map. Inspired by London's Underground subway infographics. By Sam Loman.

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Blunt Umbrellas

Finally! No more pointy edges! Not only are they safer, but Blunt Umbrellas have an impressive Radial Tensioning System that handles wind up to 72mph. Available in aqua, blue, silver, and black

Buy them here.

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Color Codes for The Color Blind

Can you imagine a world without color? From health care to transportation, we rely on it to cue us daily.

Miguel Neiva has created a color coding system to improve daily life for the predominantly male population who experience color blindness. The Color Add Color Identification System offers monochromatic icons to represent a range of colors. Using red, yellow and blue as the foundation, a code is developed in order to create visual icons. These icons can then be included on all color-based systems (from clothing tags to transportation maps) in order to increase accessibility and understanding.

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Apple Accessories Packaging

Mac and iPod accessories are packaged using a remarkably simple system. On every box or bag, the labeling is clear, the product is shown actual size and the packaging is recyclable.

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Bloomframe

A window that transforms into a balcony.
It consists of tough all-weather materials and controlled by a smooth electronic system.

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MTV's Brand New Look

MTV launches a spanky new look – as its international brand refresh rolls out across the company's network of 64 channels, created by MTV's creative directors from around the world in collaboration with UK-based studio Universal Everything.
The word refresh is used rather than rebrand as the MTV logo is still recognisable - the new logo (above) is, in fact, the old logo - but in MTV's new look, the logo remains black on a white ground - no colour, pattern or texture will ever adorn it - which is a change from MTV of old where the idents were based on the logo being played around with.


"Now the logo is sacred," says Roberto Bagatti, Vice President of Creative for MTV Networks International and Creative Director of MTV's World Design Studio in Milan, who oversaw the project.


So if the logo's the same, what's new? MTV Networks International now has a new flexible typographic navigation system for displaying onscreen information. The MTV logo remains in a fixed top left position onscreen at all times and acts as an anchor for the new system of information display - with the title of the current programme always appearing immediately to the right of the logo in a blue progress-bar so viewers can guage where they are in the current programme. To the right of this info is where viewers will occasionally see information in yellow text boxes: yellow denotes what's coming up next on the channel. And to the right of this, appears what's coming up later - always in a pink info box. The typeface used for this primary information is Pharma Bold Condensed by Swiss type foundry Optimo.


As well as the main programme info, more playful messages will appear in the lower third of the screen - and for this text, there is a collection of secondary brand typefaces to choose from, depending on the mood of the message. The eight secondary typefaces were selected for their expressive or emotion-inducing nature - and to add an element of fun to the onscreen identity of the channel.


The faces, shown above, are American Typewriter Light Italic, Balloon Bold, Bigcity Maxi, Cozzap Open, Flash ND, Futura SB Bold Italic, Sahara Bodoni and Signpainter House Brush. Here's an example of how these will be used onscreen:


The first six new channel idents make it clear beyond doubt that MTV is sporting a slick new look - based on an idea of "pop x 1000%" which was, says Bagatti, "the rebrand project's title and mantra."


via Creative Review