S.T Dupont MiniJets

A pretty cool initiative by S.T Dupont. Known for its classic luxury lighters with the signature "clinking" sound once closed, the brand has always aimed for the more "mature" crowd.

Today, S.T Dupont has decided to widen its target to include a younger generation with the launch of their very compact, flashy, spicy and exotic new incarnations. There are 14 trendy colors such as; Fuchsia Buzz, Bleu Eclectique, and Orange Fizz.

To promote the MiniJet series, Dupont has launched a Facebook app whereby you can send coded messages to your list of friends based on the choice of colors you choose. Pretty cool!

Try it out here.

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Digit Magnets

Arrange the magnets to create words and messages in a digital style letters. Each set contains 22 magnets. Buy it here.

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Effective!!!

This promotional ad was for the launch of Clearasil, a new acne pill. The creative solution was to use the same container to give the message: “May this be the last time. The end of acne starts wih Clearasil.” At the back of each sachet are drawings of faces with acne that -when you press the sachet to take the pill- the grain of the print is removed. A little disgusting, but very effective!

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Trace of Time

This was sent to me by a colleague at work.
This clock not only tells time but you can actually make a note on the clock which is made of tempered glass. The cool part is that the hand of the clock is an eraser, so the written messages are automatically erased once the due time is passed!

Thank you vik!