Video: Bloomberg’s Adam Haynes on the Aston Martin Cygnet

You can’t spell, “Cygnet” without, “cynical marketing ploy”. The Toyota iQ-derived stocking stuffer iPhone accessory subcompact has prompted a neat little op-ed piece by Bloomberg correspondent (an ex-pat Aussie) Adam Haynes that includes some fascinating dialogue from Aston Martin insiders.

Most of our readers will know by now that the Cygnet exists purely to counteract the 120 grams of CO2 per kilogram EU carbon restrictions to be introduced in 2012. With a combined CO2 g/km rating of 400, Aston Martin’s current fleet of high performance vehicles could never match this.

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Video: Sights and Sounds of the Aston Martin V12 Zagato

Having brought you a first look at the winner of the design award for Concept Cars and Prototypes at this year’s edition of the Concorso d’Eleganza Villa d’Este in Italy, it is now time to show you the Aston Martin V12 Zagato in the flesh and on film. The concept study is a V12 Vantage draped in an aluminum Italian suite, and it will spawn a racing model that will compete in the 24-hour Nurburgring endurance race in late June as well as a limited run production version, scheduled for launch within the next year.

Follow the jump to get a look of the supercar’s lines and a taste of the brutal sounds produced by Aston Martin’s 517-horsepower 6.0-liter V12 engine in our collection of videos.

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Aston Martin’s One-77 Supercar Filmed on the Streets of London

There are very few cars in this world that can stir our imagination just by looking at them parked on the road, and this is one of them. We’re talking about the top dog in Aston Martin’s current lineup, the One-77 supercar, which was filmed here on the streets of London as it was being started up and ready to launch, by a Youtube user. It’s always great to see a rare supercar being used on the road instead of spending its life in a garage as a centerpiece.

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VIDEO: New Aston Martin Rapide Promo Films [Part 3]

Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video. Read more »

VIDEO: New Aston Martin Rapide Promo Films [Part 3]

Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video. Read more »

VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

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VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

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VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

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VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

Read more »