Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall

Unlike Bentley, Lamborghini, Ferrari and Rolls-Royce – who are owned by highly successful mainstream brands Volkswagen, Audi, Fiat and BMW respectively – specialist manufacturers such as Aston Martin have a hard time in the market.

Whereas a company like Mercedes-Benz can afford to spend €5 billion (US$7.1 billion) in one year on research and development, the Gaydon-based manufacturer of performance/luxury coupes is planning its next models on the eight-year-old platform that first underpinned the DB9 coupe in 2003!

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Aston Martin to Race Two Cygnets at Bridgestone Eco-Rally

A pair of Cygnet minis will be representing Aston Martin at the fifth annual Bridgestone Eco-Rally that takes place in London this weekend. This is the first time that the British marque participates at the event, which will pass from the heart of Oxford to central London. Read more »

Sir Stirling Moss Buys an Aston Martin Cygnet for his Wife

You would never think that an Aston Martin would need any sort of marketing push from a personality like Sir Stirling Moss, but to play around with our own words, up until recently, you would never think that Aston Martin would actually try to sell a hugely overpriced city car that’s a rebadged Toyota model…

In any case, the British racing legend is one of the first customers to receive the Aston Martin Cygnet, which he purchased as a birthday gift to his wife, Lady Moss. Appropriately, there was a photographer in hand to capture the gift-wrapped Cygnet.

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Aston Martin Releases $70,550 / €48,995 Fashion-Trendy Cygnet Special

The Cygnet is on its way to becoming a true Aston Martin, but not in the sense you might think. We are referring to its price tag with the release of a new limited run special called “Cygnet & colette” that will set buyers back a whopping €48,995, equal to £43,800 and US$70,550!

That’s £18,000 or US$29,000 more than the entry-level Cygnet. This kind of money can buy you a Porsche Boxster in the UK and you would still have more than £7,000 left for spending! And all this for a car that is essentially a re-trimmed Toyota iQ…

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Video: Bloomberg’s Adam Haynes on the Aston Martin Cygnet

You can’t spell, “Cygnet” without, “cynical marketing ploy”. The Toyota iQ-derived stocking stuffer iPhone accessory subcompact has prompted a neat little op-ed piece by Bloomberg correspondent (an ex-pat Aussie) Adam Haynes that includes some fascinating dialogue from Aston Martin insiders.

Most of our readers will know by now that the Cygnet exists purely to counteract the 120 grams of CO2 per kilogram EU carbon restrictions to be introduced in 2012. With a combined CO2 g/km rating of 400, Aston Martin’s current fleet of high performance vehicles could never match this.

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Aston Martin Launches Cygnet with Two Special Editions, Priced from $49,600 / €36,700

To celebrate the start of production of its new Toyota iQ-based Cygnet city car, Aston Martin has announced two special launch edition models called White and Black.

Set to go on sale in April, both are offered with the iQ's 1.33-liter four-cylinder gasoline engine producing 98HP, matched to either standard 6-speed manual gearbox or optional CVT automated transmission, and each will be produced for a strictly limited run.

The British automaker says the Cygnet with the manual gearbox completes the 0-62mph (100km/h) sprint in 11.6 seconds while returning an estimated combined fuel economy of 56.5 mpg UK, equal to 47 mpg US and 5.0 lt/100km.

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Aston Martin Launches Cygnet with Two Special Editions, Priced from $49,600 / €36,700

To celebrate the start of production of its new Toyota iQ-based Cygnet city car, Aston Martin has announced two special launch edition models called White and Black.

Set to go on sale in April, both are offered with the iQ's 1.33-liter four-cylinder gasoline engine producing 98HP, matched to either standard 6-speed manual gearbox or optional CVT automated transmission, and each will be produced for a strictly limited run.

The British automaker says the Cygnet with the manual gearbox completes the 0-62mph (100km/h) sprint in 11.6 seconds while returning an estimated combined fuel economy of 56.5 mpg UK, equal to 47 mpg US and 5.0 lt/100km.

Read more »