Lancia Rolls Out New Thema at 68th Venice International Film Festival [Video + Photos]

The Fiat Group may have forced Lancia to give up on the art of…making cars, but the Italian company is trying to compensate by mastering the art of…promotion.

The Italian firm's new flagship model, the Chrysler 300-sourced Thema, is making a special appearance at the 68th Venice International Film Festival, of which Lancia is the main sponsor for the seventh year running.

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Frankfurt Show Preview: Chrysler 300 Wears Italian Undies and Becomes the New Lancia Thema

After its international public debut at the Geneva Salon last spring, the new Lanica Thema will be making one more appearance at the 64th International Motor Show in Frankfurt next month before it goes on sale across Europe in October.

Lancia's contribution to the transformation of the Chrysler 300 to the Thema is restricted to the Italian brand's badges, plus the higher quality materials and different trim options for the interior.

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Just Like the Real Thing: Lancia Stratos Replica with Thema 8.32 V8

The Lancia Stratos HF is the other Italian supercar of the 1970s. It may not be as well loved as some of the other greats – Lamborghini’s Countach, Ferrari’s Daytona or Maserati’s Khamsin – but it still holds a special place in many enthusiasts’ hearts. So it should come as no surprise that Stratos replicas are somewhat prevalent, especially in Europe.

The ebay seller assures us the work was carried out by professionals (isn’t it always?) and -as usual- the vehicle is going for a lot less than its original asking price. The car is said to be built by a Mr. Bates who provided the chassis to UK “repli-car” kit manufacturer Hawk Cars. Perhaps coincidently, Hawk Cars also makes a Lancia Stratos replica kit.

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