And the Most Appealing Brands and Vehicle Models for U.S. Consumers in 2011 Are…

Aside from the annual vehicle reliability study that determines which are statistically the most and least dependable cars on the market, J.D. Power & Associates’ also conducts an annual survey of the most appealing brands and vehicles in the States.

The APEAL study examines what consumers like and dislike about their vehicles and how gratifying they are to own and drive based on their evaluations of more than 80 different attributes. Some findings are expected but some may come as a surprise to you.

Beginning with the brand appeal, Porsche finished first followed by Jaguar, BMW, Land Rover (despite ranking close to last in J.D. Powers' reliability study), Audi and Mercedes-Benz.

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Hyundai Set to Become Sixth Biggest Automaker in the U.S. In 2011

In the realm of U.S. automotive sales, 8% is a magic number. When an automaker hits 8%, they know they’ve become one of the big guns. Ford, Chevrolet, Toyota, Honda, Dodge and Nissan have all made it, and 2011 is expected to be Hyundai’s year.

So sayeth market research firm Polk, and I’m tempted to agree. Hyundai and its partner-brand / internal rival Kia have steadily been evolving into truly world-class carmakers. They’re keenly priced, inoffensive to look at and comprehensively covered quality-wise – everything the vast majority of new car buyers want in this day and age.

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