Bling from the Past: 1979 Cadillac Seville by Gucci

Occasionally, automakers take a more imaginative (or desperate, take your pick) approach with their marketing tactics, often turning to companies in completely different niches to spice up their cars and create what they call special edition models.

One of the more recent examples is the Fiat Group, which earlier this month, rolled out the second edition of its 500 by Gucci series based on the faux-convertible version of the city car featuring a simple folding fabric roof.

But this isn't the first time that Gucci has joined forces with the auto industry. Back in the late 1970s, the famous high-end Italian fashion and leather goods label collaborated with GM's Cadillac division to create the Seville by Gucci special edition.

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GM Wants to Start Building Cadillacs Abroad by the End of 2012

While speaking to the media, General Motors CEO Dan Akerson revealed plans to expand Cadillac production outside of North America by the end of 2012 as part of the Detroit firm’s efforts to make its premium brand a “true global marque”. According to Akerson, building Cadillacs in other areas of the world would safeguard the company from foreign-currency fluctuations and allow GM to better handle its supply chain.

Currently, the only Cadillac model assembled outside of North America is the China-market SLS, which is a stretched version of the STS sold in the States. Akerson did not reveal where GM plans to build the Cadillac models.

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