Change Your Routine

Change Your Routine is a campaign created by DM9DDB for Cia Athletica. The campaign aims to urge people to replace hours in front of the computer or TV with physical activities.

The result was a series of handmade posters of disassembled electronics that illustrate athletes in action. Computers, for example, formed a boxer. TVs became a weightlifter...and so on.

You can see more details of how the illustrations were made here.

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Coca Cola 2010 Winter Olympics Limited Edition Cans

As always, Coca-Cola came up with collector edition cans to commemorate a big sport events. This time, beside being the official sponsor, Coca-Cola has launched a set of four collector cans for the Vancouver 2010 Winter Olympics. Designed by Iconologic, the 325ml cans have everything related to the event including the Olympic & Coca-Cola logo, and silhouettes of athletes. The cans only feature three sports: snowboarder, figure skater and speed skater while the last design has the contour of the Coca-Cola bottle with a special inukshuk design.

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