As Nano Sales Fall, Tata Motors Invests on Jaguar and Land Rover to Raise Profits

When Tata Motors bought Jaguar and Land Rover from Ford in 2008, it had great plans for both brands. Driven by sales of the sub-$5,000 Nano, the Indian conglomerate would have enough funds to secure their future. Now it seems that the tables have turned, and it's the Jaguar Land Rover (JLR) unit that may have to bring in the profits. Read more »

Tata Considers Developing Engines with Jaguar and Land Rover

Tata Motors’ owner, Ratan Tata, confirmed today in the company’s annual report that the Indian carmaker is considering developing an engine in cooperation with its Jaguar Land Rover division.

"To optimize the synergistic strengths between JLR and Tata Motors in India, an examination is also under way on a joint engine development program which would have manufacturing facilities both in the U.K. and India," Ratan Tata stated.

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Tata Nano Sales Rose by 1,136% in December

In an effort to boost sales of its US$2,900 Nano micro car, India's Tata extended the warranty and offered easier financing in December, while it also launched a new advertising campaign that included a TV spot.

It turns out that this was a smart move, as sales of the Nano spiked reaching 5,784 units, which represents a 1,136% increase over the 509 units the company shifted a month earlier. This is still below the 9,000 monthly sales record achieved in July, but it seems that the Nano is back with a vengeance for 2011.

Read more »

Tata Nano Sales Rose by 1,136% in December

In an effort to boost sales of its US$2,900 Nano micro car, India's Tata extended the warranty and offered easier financing in December, while it also launched a new advertising campaign that included a TV spot.

It turns out that this was a smart move, as sales of the Nano spiked reaching 5,784 units, which represents a 1,136% increase over the 509 units the company shifted a month earlier. This is still below the 9,000 monthly sales record achieved in July, but it seems that the Nano is back with a vengeance for 2011.

Read more »