The new division, which was announced at the Pebble Beach Concours d’Elegance show, aims to create bespoke versions in order to satisfy customer needs for differentiation.
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That is the case with McLaren: production of the extraordinary F1 begun in 1992 and stopped almost 100 cars later in 1998. Deliveries of its second production model, the MP4-12C, have just begun. Therefore, McLaren may be a big name in Formula 1, but it lacks Ferrari’s cache and experience in production models.
Now, the famous tuning company is venturing into motorsports with its newly formed racing division headed by Gemballa Supervisory Board director, Marco Marquardt.
Surprisingly, Gemballa Racing won't be using a Porsche for its motorsport debut as the company announced today that the new team will enter two McLaren MP4-12C GT3 cars in the 2012 motorsport season.
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Actor Rowan Atkinson, best known for his roles in UK TV series Mr. Bean and the Black Adder, may drive an original Mini on the screen, but in real life, he is a car enthusiast. So much that he once described in CAR magazine the process of ordering a Ferrari 456 GT and let's not forget that he owns one of the most exclusive and extreme supercars ever built: a McLaren F1.
Unfortunately, the 56-year old actor made headlines today for losing control of his precious F1, and crashing into a sign. No other cars were involved in the accident, which seems to have occurred when the McLaren met a wet patch on the road.
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The recent documentary film "Senna" directed by Asif Kapadia that depicts his life and death sparked a new interest in anything associated with the Brazilian champion. And what could be more relative than a giant sculpture of Senna's McLaren MP4/6 F1 racer from his last season as World Champion.
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Ferrucio Lamborghini founded Lamborghini Trattori in 1948, a successful manufacturer of tractors and other agricultural equipment. In 1959, he opened an oil heater factory, and later started producing air conditioning equipment. Naturally, he became very wealthy.
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Most who have driven it have placed it below its chief rival, the Ferrari 458 Italia, not because its’ slower (it isn’t) or less capable, but because it lacked the aural charisma and emotional character of the Italian supercar. In other words, it was good, but also a bit clinical.
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Leno’s latest toy is the British firm’s newest creation, the MP412-C - you know, the car that beat the Bugatti Veyron and the Ferrari 458 Italia in the hands of The Stig in Top Gear’s famous Power Lap.
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At Top Gear's famous power lap, the MP4 12C recorded an amazing time of just 1:16.2 minutes, which puts it in second place right behind the insane Ariel Atom V8 (1:15.1) and in front of some of the world’s fastest supercars such as the Bugatti Veyron S (1:16.8”), the Gumpert Apollo (1:17.1”) and most importantly, Ferrari’s rivaling 458 Italia (1:19.1”).
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But we’re pretty sure that the sounds and sights of an array of F1 cars ranging from a 1939 Mercedes-Benz W165 to 2010 editions of Ferrari, Lotus and Red Bull, will make the back of your hair stand up. To find out if that’s true, just watch the video after the jump.
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