IKEA Now Organizes Your Desktop!

IKEA created a downloadable folder that consists of a background picture of an EXPEDIT storage unit and an icon set made of IKEA's very own organizers.
So you can basically put all your files/folders in the "organizers" and stack them up!

Pretty cool! Unfortunately the set is only currently downloadable in 3 countries for now: Czech Republic, Slovakia and Hungary.

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IKEA In Parisian Subway

Chilling IKEA style!
Check out more pics.

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IKEA's Brilliant Facebook Campaign

Here's the story.

IKEA opened a new store in Malmo, Sweden and didn't have a lot of money to advertise about it or let people know about it. So they hired a small advertising agency called Forsman and Bodenfors to create a special launch campaign.

Now, what the agency did was that it created a Facebook profile for the store manager, Gordon Gustavsson. and over a period of 2 weeks, it uploaded images from IKEA showrooms to his Facebook photo album. Then they announced that the first person to tag their name to a product in the pictures, won it.

Before you knew it, word got out and thousands of Swedes were begging for more pictures so they could tag themselves a new sofa, a new bed etc. At this point, thousands of Swedes, were spreading pictures of IKEA showrooms all around their profile pages!

Genius!

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Ikea: Crossword Puzzle Ad

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IKEA Switches To Verdana, Everybody Goes Insane!

So, apparently, IKEA switched from Futura to Verdana. Why? Here's their official answer from Typophile:

"IKEA abandons 50 years of Futura and Century Schoolbook for… Verdana.
In an interview with swedish design magazine CAP&DESIGN the reason for the change is to be able to use the same font in all countries, including asian countries. Also they want to be able to give the same visual impression both in print and the web."

Following the change, people go crazy about the whole issue. There is a petition to "ask IKEA to get rid of Verdana" , a facebook group was also created, and everybody is complaining about it on Twitter. Even Time magazine wrote an article about it.

Take a chill pill guys. Its not that big a deal! I think there are more important issue to worry about!!!!

So Fadi, hows the situation there in sweden, home of the retailer giant?

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