New Saab 9-3 to Debut in Early 2013 with a Different Name, 9-2 Successor Still on the Table

Refreshingly enough, this isn’t a story about Saab’s troubles. Instead, it is a ray of hope as the Swedish carmaker lays out its plans for the future. These include a replacement for the aging 9-3 sedan, which according to Saab’s North American president, Tim Colbeck, will debut in the first quarter of 2013. Read more »

Saab Finalizes Deal with Panga Da and Youngman, Announces New 9-1, 9-6X and 9-7

Saab’s parent company Swedish Automobile NV said on Monday it converted the non-binding memorandum of understanding with Pang Da Automobile Trade Co. and Zhejiang Youngman Lotus Automobile Co into a final agreement. However, the deal is still subject to regulatory approval from Chinese and Swedish authorities as well as the European Investment Bank.

In addition to the above agreement, Saab announced the formation of a Sweden-based joint venture company between itself and Youngman called NPJV, which will focus on the development of three new product models.

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What Lies Ahead in Saab’s Future?

Saab is in trouble. With mounting debts and limited capital investment, the Swedish company is a prime candidate to go the way of the dinosaurs. The troubled automaker has not built a single vehicle since the 1st of April, and a much touted deal with China’s Hawtai Motor Group has fallen through. They did however sign a Memorandum of Understanding (MoU) with another Chinese company called Pang Da Automobile Trade Co. Ltd, earlier this week, but we will have to wait and see if the deal goes through.

In light of this, I’ve thought up four plausible (though unlikely) scenarios for Saab. These range from the hugely cynical all the way to the brazenly optimistic. After all, isn’t it better than Saab has some future rather than no future at all? Without further ado, here are your options:

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Saab Officials Confident that 2011 will be a Turning Point in the Company’s History

Saab sold just 31,696 cars globally in 2010, after having cut its sales target from 45,000 to 30,000-35,000 vehicles, due to the restructuring of the brand’s supplier base. However, with fourth quarter (2010) sales up 129% compared to 2009, Chairman Victor Mullen believes that Saab “is firmly establishing itself as an independent car manufacturer”.

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Saab Officials Confident that 2011 will be a Turning Point in the Company’s History

Saab sold just 31,696 cars globally in 2010, after having cut its sales target from 45,000 to 30,000-35,000 vehicles, due to the restructuring of the brand’s supplier base. However, with fourth quarter (2010) sales up 129% compared to 2009, Chairman Victor Mullen believes that Saab “is firmly establishing itself as an independent car manufacturer”.

Read more »